Why Should You Care Where Your Diamond Comes From?

Does it really matter where your diamond comes from?

It is a matter of personal preference, but for an increasing number of people, the answer to the question is yes.

Many people are paying closer attention to diamonds mined in Canada, in part because they are so beautiful, but also because of their origin.

People feel an affinity for the notion of "Arctic Ice", and for the fact that Canadian diamonds are mined from underneath a frozen lake.

Others like the fact that purchasing Canadian diamonds helps support the economies of the aboriginal people in the Northwest Territories.

Canadian diamonds also help to reassure people worried about environmental standards, working conditions and the use of child labor in some diamond-producing countries.